A Picture IS Worth a Thousand Words
Want to know what the key is to a success social media campaign? Pictures! While Facebook is continuing to change their platform, change their features, change their privacy settings. The one element that stays strong are the stories that jump out from news feeds are the ones told through photos.
The proof? Over 250 million photos are uploaded to Facebook each day. Photo posts actually generate 120% more engagement than the average post.
You may have been too frustrated with Facebook implementing the timeline feature, to really see the strategy behind the shift. The social media platform is taking sharing to an entirely new level by focusing on visual elements to tell our story. By adding the new cover photo to profile pages, Facebook is making an even bigger shift by allowing each user to make a unique representation of themselves through adding a photo. See the pattern? It’s time to pay attention and adapt our social media strategies to become social media stories!